Young farmers can follow in the steps of the Yeo Valley rappers and become the dairy firm's new Tractor Factor winner.
The yoghurt makers hope to replicate the success of its world-famous advert – viewed 1.9 million times on the firm's "Yeotube" YouTube channel – and give Glastonbury Festival tickets to the winners.
Anyone who lives and works in the countryside can send in short films or audio recordings of them singing their own choice of chart song or something they wrote themselves.
Tim Mead, Yeo Valley's managing director, said: "The rap advert received an unprecedented response from a relatively small burst of TV exposure.
"Its popularity online, and the number of spoof videos that have been uploaded showed there is a great deal of untapped talent out there, so we're looking to unleash this creative potential and who knows, maybe even find the next big music stars with our Tractor Factor competition."
He will judge the top three videos alongside competition partner Farmers Guardian magazine and Glastonbury Festival founder Michael Eavis.
The final three will go to a public vote and the Tractor Factor winner will get four tickets to this year's festival and perform their song on the Yeo Valley stage.
Entrants have until March 31 to come up with a song idea, record it and upload it to the Tractor Factor YouTube channel, with full details available at www.farmersguard ian.com/tractorfactor.
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